OMNICHANNEL EVENT CAMPAIGN | Outreach for Hope Family Ride Run Walk Fundraiser (2020 - present)

Currently, I'm the sole communications staff for the regional office of a progressive protestant denomination and its 501(c)3 Foundation. I'm responsible for managing, producing and measuring our omnichannel marketing strategy and branded content.

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The foundation's largest fundraiser is an annual Ride Run Walk event hosted every September. Leading up to the event, I collaborate with foundation staff to plan and execute communications across all platforms.

 

Here's a selection of promo materials from the 2023 event:

• Flier

• Specialized audience print collateral (bulletin insert)

• Mass email to past donors advertising online registration platform launch

• Facebook posts (8/10, 9/18, 9/22, 9/22)

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It's also worth mentioning this 2020 press release, which secured the first known local media coverage of the event.