FACEBOOK & INSTAGRAM | retreat photo story (2023)

Currently, I'm the sole communications staff for the regional office of a progressive protestant denomination. I originated this role as a full-time position, and am responsible for managing, producing and measuring our omnichannel marketing strategy and branded content.

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This Facebook post is a photo story about a retreat the synod hosted for contract staff (read: pastors) and volunteers. It was part of an ongoing effort to shift our social media away from simple ads, and towards using real stories to inspire our audience to engage with our brand.