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Robyn Bayland

DIGITAL | sustaining donor campaign (2024)
Currently, I'm the sole communications staff for the regional office of a progressive protestant denomination. I originated this role as a full-time position, and am responsible for managing, producing and measuring our omnichannel marketing strategy and branded content.
I remotely collaborated with one of our program staff to overhaul our sustaining donation ("mission support") webpage to center impact stories, integrate photos, and make the website copy easier more concise. I also advertised the campaign across multiple platforms, including email and social media.
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